If you are into the education business, then there is no reason why you shouldn't have a website of your own. Having a website is a must, when you are a study abroad agent. You could be located anywhere in the world but you need to reach out to students scattered around. To make sure more and more people hire you for their education abroad, you will have to have a good website. But what is the definition of good? What is it that a student looks for in the website of a study abroad agent? If you want to know, read on the following-

• The first and most important thing that your website needs to have is mobile compatibility. In today's world, there is perhaps a student who doesn't use a mobile phone. And because student life is extremely busy and tedious, students rarely get time to sit down and browse through their computers. They always are on the go. In such a scenario, their mobile phone is the only tool through which they prefer to do everything- shopping, studies, looking for information and of course, contacting some institution. By having a website that is not mobile compatible, you will leave out a huge chunk of potential customers.
• Another important thing that needs to be taken into account is that students don't like to browse through websites that are not easily accessible. There are lots of websites that are heavily protected. You go on filling identification forms- one after another- only to find out that the services being provided are not what you want. There isn't a bigger turn off than this. If you want to impress students with your website, make it easily accessible.
• Your website is the place where students will find all the information they want about you and your business. And that is why it is important that you place the information in such a manner that it is easily visible to students. The information architecture should be well planned, so that the person browsing through your website doesn't get lost in its protocols. If you want to make things easier for your visitors, make sure you have all vital information on the main page. It's only when a visitor wants additional information should they check out the dropdown menus.
• Don't make your website extremely heavy; it will then make it slower to load. Remember, students keep busy and they don't like to wait for information that they need immediately. By keeping your content well planned, you'll be able to create a light website, which will ensure that it doesn't take a lot of time to load.
• Make sure your website offers easy navigability to its visitors. When the navigation is cluttered, your website gets neglected. Why let that happen when you can easily sort out this issue by keeping the navigability simple and easy.

Although there are many qualities that students look for in the website of a study abroad agent, yet the above mentioned are the most important. So, if you are thinking of building a website for your business, make sure it has the above features.