With the internet revolution, the relevance and importance of digital marketing have risen. With regard to digital marketing, the most important factors are the tools used for it. These include all things from analytical tools like Google Analytics to social media platforms like Facebook, Twitter and Instagram.

Digital marketing tools help to create, measure, and test the performance of marketing campaigns. They ensure that marketers can launch and test campaigns, effectively and quickly.

Here are some of the top tools for digital marketing:

E-Commerce

Use e-commerce principles in all digital properties. Offer some things online which people can positively respond to- a consultation, appointment, webinar, seminar, e-book- anything, even things you don’t sell. Set up an e-commerce website to move products online if you have products to sell. There are a lot of free (Magento, Opencart) and paid shopping cart software (Volusion, Shopify), based on your budget. Any of these will do.

Social Media Platforms

These are a common part of any integrated online marketing strategies. Platforms like Facebook, Snapchat, Instagram, etc. are a great way for marketers to engage with customers and create a buzz around their brand. Such sites also offer special features meant only for marketing. The example is Facebook Ads, which permit marketers to run ads and track ad performance. An extra bonus is that social media management tools like Hootsuite and Buffer also integrate well with these platforms, enabling easy scheduling of posts and measuring of engagement.

Design Tools

The design is a key aspect of digital marketing. This is common when it comes to ad creation and content like blog posts and social media posts. Since digital marketing is an arena that is heavily design-oriented, doing it effectively will not be possible without design tools like Photoshop and Canva which enable even the amateur to create graphics.

Analytics Tools

Such tools are very helpful to digital marketers. These include all aspects from Google Analytics (helps to track stats for web traffic to a particular site) to social media analytics tools like Twitter Analytics or Facebook Insights, which offer metrics related to engagement and help the marketer to optimize his campaign. If you wish to measure stats on the back-end of a site, there are tools like Periscope which keep track of conversion metrics, site traffic, and user data.

Content Marketing Tools

When marketers focus on content marketing, tools like Hubspot, CoSchedule offer much help with regard to content creation and curation. They help marketers identify content opportunities and to design attractive social media and blog posts, which will resonate with their audience.

E-Mail Marketing Tools

These are highly useful elements of a marketer’s toolbox. These help marketers create e-mail campaigns which amplify their content and encourage users to become more engaged with their brand- with steps like signing up for events and purchasing products. Some of the common e-mail marketing tools include Iterable and MailChimp, which permit marketers to build e-mail lists and automate their e-mail campaigns. These platforms also offer analytics to every e-mail campaign, making it easy to test and optimize.

Digital marketers need to be passionate, intelligent, and media savvy. They must use the best tools to complete their digital marketing efforts.